“Expanding horizons”

Orion provides quality professional services for development and infrastructure professionals who demand intelligent, robust solutions that ensure their projects exceed the expectations of today, with a clear commitment to leveraging the technology and solutions of tomorrow.

Orion Group recognises the importance of its people in everything it does. Our success has been founded on a culture that has remained true from our inception right through to the current day, and we are confident that it will continue to define us as we look forward.

We believe

The culture of a company is defined by every single one of its members. We each have a right, therefore, to support it and be supported by it. As a team we are unique: enthusiastic, knowledgeable, respectful and inclusive. And we understand that ‘fun’ is as important to business success as ‘hard work’.

We envision

We have grand ambition, yet we recognise the need to support each other’s individual ambitions too. Sustainable growth will come from leveraging our strengths and ensuring diversity in every respect, from our people, to our clients, to our day- to-day. It is our reputation that will drive both new business and new talent to our doors.

We value

The team that builds together succeeds together. It’s that simple. Teamwork is our keystone; it holds every other thing in place. It is a philosophy that requires integrity and accountability, and never mediocrity. It will allow us to adapt to any challenge and meet the future with an unmatched enthusiasm and expertise.

We expect of ourselves, and for our clients, only the best.

To provide exemplary service to efficiently deliver a positive project outcome and experience.

We want to be known as a pillar of reliability and as continually raising the standard of consulting excellence in our industry.

We are driven to grow a sustainable business through demand for the skills of our people and the quality of the services they provide.

We will be viewed as a guiding star for the development industry in Australia - the most valued and respected source of professional services advice.

We will fuse creativity and experience while leveraging technology to deliver exceptional consulting services.

Our growth trajectory will be sustainable and unwavering in our commitment to being transparent, hands-on, and personal.

Our mission is to hold integrity, reliability and quality as our guiding lights in all that we do.

In delivery of our services, our responsive and collaborative nature will shine through as we push boundaries with our clients.

We will take pride in the ideas we generate, to create opportunity and value and expand horizons.

Orion’s brand personality is essentially its brand identity expressed in human terms. These key traits define how we see ourselves, and how we want others to see us.

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Expert

We’re intelligent, experienced people with tech smarts.

Innovative

We challenge boundaries with creativity and enthusiasm.

Collaborative

We listen, we’re responsive, and we’re inclusive.

Personal

We care deeply for our clients, team and environment.

Transparent

We’re ethical and always upfront on project realities.

Hands-on

We’re practical and passionate about the groundwork.

Orion’s tone of voice is the way we express our brand values and personality consistently in all communications, both internally and externally. It should convey the primary company values of integrity, reliability and quality, and it should feel true to our brand personality traits:

expert / innovative / collaborative / personal / transparent / hands-on

‍We would say

With our deep expertise and experience, we’ll help you uncover the most robust solutions.

We challenge the status quo for you. Smarter development consulting, steering your project success.

Like you, we support sustainable growth. Let’s achieve it with innovation and a hands-on approach.

Accelerate your project decision-making with clarity and transparency. Let’s talk about how.

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We wouldn’t say

Our team of professionals has the breadth of experience and skill to determine your business requirements and deliver optimal solutions for your project. 

We always consider multiple perspectives and solutions for our clients, ensuring we provide superior service to deliver project success.

We approach every project with a results-driven process that is geared to maximise growth, while aiming to promote sustainability at all times.

We deliver the knowledge you need to understand the risks and opportunities of your project, and work with you to make informed and timely decisions.

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Do not alter the Orion logo, tagline or icon artwork provided to you in any way, including changing the colours, angle, or dimensions or relationship between elements.

The visual integrity and clarity of our logos must be upheld at all times. Our logos are our most recognised asset and should appear on all communications and used in accordance with these brand guidelines. When using an image with a horizon, please place the logo with the break in the "O" above the horizon line.

White space is a vital part of our logo. There should always be a clear area of white space around the logo to help create a clean, uncluttered layout that will help our logo stand out within its environment.

The height of the 3D symbol ‘X’ determines the ideal clear space around the logo.

To ensure maximum legibility, our logos must not appear any smaller than 1-inch in width for print or 96-pixels for digital. Wherever possible our logos should be reproduced larger than the minimum size.

Ensure our icon is visible but has space to breath at small sizes.

For small scale use, the icon should be 60% of the container width, optically centered.

Never display the logo, tagline or brandmark in a colored box that is layered on top of a colo image background.

Never crop the full text logo or remove letters or words.

When you’re using the logo with other graphic elements, make sure you give it some room to breathe. The empty space around the logo should be at least 150% of the width of the logo.

Please always ensure all logo usage is cleared with our marketing department prior to displaying, especially when public facing.

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Cera PRO is a modern sans serif typeface inspired by pure geometry and has a really elegant appearance and extremely high legibility, perfect for text and headlines – both printed and on screen.